Heart of @home is an @home initiative that combines our passion for the home with our commitment to helping build better communities.

Launched in 2017 as the result of an extensive engagement process with all @home employees to establish how they believed they could do more in the communities they served. The result of that collaborative process was very powerful.

“What we heard from our employees was that they have a sense of urgency in wanting to help and respect the hardships that too many of our fellow citizens are facing, and to be involved in practical ways to help improve their circumstances.” Chris Swart, Head of @home.

The values that underpin the Heart of @home initiatives are the same @home corporate values: Respect, Urgency, Love of Learning, Empathy and Dignity.

Through Heart of @home we want to help to give and treat people with dignity and empathy; we want to respect the hardships that many of our fellow citizens are facing; we want to learn how we can help improve their situations; and we want to attack the task with dignity.

One of the resulting projects is the annual support of Habitat for Humanity South Africa, an initiative which works with communities to identify needs for housing, and then in turn partners with corporations and volunteers to help families build their homes.